What is #circularity?

✅When we collect a PET bottle, recycle it, and make a new bottle out of it.. over and over again.

✖️When we collect a PET bottle and make a sweater out of it. This is called downcycling and breaks the recycling loop.

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How can EU decision-makers help ensure #ClosedLoop recycling?

📣 By granting beverage producers priority access to access the recycled materials coming from their products

This is the way forward to ensure circular products