Europe’s non-alcoholic beverage industry, represented by the European Fruit Juice Association (AIJN), Natural Mineral Waters Europe (NMWE) and UNESDA Soft Drinks Europe, together with leading NGOs, including Changing Markets Foundation and Zero Waste Europe, call on EU decision-makers to create the right enabling policy framework to help accelerate the transition to a circular economy in Europe. These organisations underline the need to ensure resource-efficient waste management systems to enable close-loop recycling. They also call for a “priority access”, or a similar mechanism that guarantees a “right of first refusal” to beverage producers to facilitate their fair access to the food-grade recycled materials coming from the products they placed on the market and which were successfully collected.